The Guild

The Guild Media Kit

Public reference for partners, press, and collaborators. Logos, colors, typography, photography, and voice in one place.

Quick Start

  • • Start with semantic colors and typography hierarchy.
  • • Use café-and-bar monogram or gold wordmark for Hi-Fi—not archived Bar/ folder assets.
  • • Maintain 75% serif, 25% sans balance on public marketing surfaces.
  • • Ensure WCAG AA contrast minimums.

Brand Principles

  • • Literary warmth and sophistication
  • • Thoughtful curation and attention to detail
  • • Welcoming and approachable
  • • Timeless, not trendy

Sections